Conceptual Copywriter

We are looking for a Conceptual Copywriter to join our Creative & Dialogue team at Kaplan. You will play a key role developing the creative offer, which are unique and bespoke to the client’s situations and goals.

You will be part of our Creative and Dialogue team and you will influence changes in consumer behavior through ideas, creativity and the use of personalized communication. Our access to in-depth data about customer behavior opens up possibilities to engage and motivate the customer on a personal level.

We create successful concepts and campaigns, and by success we mean measurable business results that grow business and generate profit. Currently we are working with clients like SJ, Volvo, Circle K, Tele 2, Svenska Spel, Com Hem and Klarna.

The role
  • Collaborating with Art Directors to create innovative concepts and ideas and run them to finish
  • Develop insights, from our Strategy and Change team, into exciting creative output.
  • Write persuasive CRM copy to spark and maintain consumer interest.
  • Play an active role in the idea generation phase.
  • Formal education in Advertising Copywriting – Berghs, Miami Ad School or similar.
  • The ability to write compelling copy and attention-grabbing headlines for a variety of clients, audiences and mediums.
  • Experience in creating ideas that can be used across various platforms.
  • Able to write fluid and natural scripts for film and moving image content.
  • Fluent in the Swedish and English language.
  • You’re a conceptual thinker (have we mentioned that already?).
  • Strong personal drive and commitment with a solution-oriented mindset.
  • The ambition to create innovative and award-winning communication.
  • Humble and strong team player.
About Kaplan

Kaplan is Scandinavia’s leading Customer Management firm. We bring in-depth customer insight and customer management services to our clients, through technology, strategic, analytical and creative solutions. Our team of 80 dedicated consultants work on a daily basis with insights from more than 10 million Nordic consumers, and constantly find new ways to earn their loyalty and deliver measurable results. We partner with our clients to help them transform into customer centric organizations, and to put customers first in all they do. We help them achieve what we call “True Personalization” – a customer experience that is truly meaningful to each individual.


Please send your application to as soon as possible as interviews are ongoing.

If you have any questions, please contact: Oscar Sandberg, Head of People & Operations,, +46 708 579 569