Data i kultursektorn

I takt med att den digitala revolutionen rasar vidare i våra samhällen tar sig data in i nya delar av våra liv.

Under de senaste veckorna har Dagens Nyheter publicerat en artikelserie där man kartlägger hur data påverkar kultursektorn. Man pratar om rekryteringen av ”data scientists” till företag och institutioner där data plötsligt blivit av större intresse. Dessutom omnämns Next Big Sound och Next Big Book, två datadrivna affärsidéer som enligt vissa kommer att ersätta talangscouter inom musik- och litteratur. Om det inte redan skett.

The next big sound
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May 28, 2019

The CMO of the future

The new CMO; What is required of the marketing departments of the future?  How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven an

Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,

December 21, 2018

Kaplan goes Vegas

Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisit

Kapan joins Accenture Interactive
November 12, 2018

Kaplan joins forces with Accenture Interactive

Kaplan is excited to share the next chapter in our journey. We are joining forces with Accenture Interactive who share our passion in creating the greatest customer experiences. https://kaplan.