Kaplan i Dagens Industri: ”Ett kundkort i plast?”

I början av mars månad skrev Kaplans VD Johan Nordenström en ledare i Dagens Industri om kundlojalitet och var utvecklingen är på väg. Medan många förutsätter att lojalitet fortfarande är nära förknippat med plastkort och poängsystem upplever vi och många av våra kunder en utveckling inom marknadsföring som inte går ut på en ökning av just plastkort.

Johan i DI
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July 1, 2020

A proud Adobe day for Kaplan and Accenture Interactive!

Kaplan, as the EALA lead for Adobe within Accenture is particularly proud of this recognition by Forrester in its latest report. A big thank you to all of our Adobe clients and Accenture colleagues fo

May 11, 2020

Accenture Interactive Named Adobe 2020 Digital Experience Solution Partner of the Year Award, EMEA

Beginning of April 2020, at Adobe’s Summit, it was unveiled (virtually) that Accenture Interactive was recognized ‘The Adobe 2020 Digital Experience Solution Partner of the Year Award, EMEA’ for

November 1, 2019

Kaplan Stockholm news!

We have moved to a brand new office at Rådmansgatan 42 that we will share with our new friends at Accenture Interactive. You are welcome to stop by anytime. Either you want a cup of coffee or a

May 28, 2019

The CMO of the future

The new CMO; What is required of the marketing departments of the future?  How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven an