Kaplan i Dagens Industri: ”Ett kundkort i plast?”

I början av mars månad skrev Kaplans VD Johan Nordenström en ledare i Dagens Industri om kundlojalitet och var utvecklingen är på väg. Medan många förutsätter att lojalitet fortfarande är nära förknippat med plastkort och poängsystem upplever vi och många av våra kunder en utveckling inom marknadsföring som inte går ut på en ökning av just plastkort.

Johan i DI
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Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,

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Slide and Adobe price
May 3, 2018

Nordics Experience Cloud Partner 2018

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