Maximize your customer value

Do you want to know the secret behind how you can maximize the customer value?

We are confident that the answer given in this recently published article in the Harvard Business Review is of greatest importance and we constantly strive to achieve this together with our clients. A hint – it is not enough to merely make the customers satisfied.

If you want to know how to make your customers buy more of your products and services, visit you more often, exhibit less price sensitivity, pay more attention to your communications, follow your advice, and recommend you more – you can find the answer here.

Read the full article
Share

Archive

May 28, 2019

The CMO of the future

The new CMO; What is required of the marketing departments of the future?  How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven an

Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,

December 21, 2018

Kaplan goes Vegas

Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisit

Kapan joins Accenture Interactive
November 12, 2018

Kaplan joins forces with Accenture Interactive

Kaplan is excited to share the next chapter in our journey. We are joining forces with Accenture Interactive who share our passion in creating the greatest customer experiences. https://kaplan.