Maximize your customer value

Do you want to know the secret behind how you can maximize the customer value?

We are confident that the answer given in this recently published article in the Harvard Business Review is of greatest importance and we constantly strive to achieve this together with our clients. A hint – it is not enough to merely make the customers satisfied.

If you want to know how to make your customers buy more of your products and services, visit you more often, exhibit less price sensitivity, pay more attention to your communications, follow your advice, and recommend you more – you can find the answer here.

Read the full article
Share

Archive

November 1, 2019

Kaplan Stockholm news!

We have moved to a brand new office at Rådmansgatan 42 that we will share with our new friends at Accenture Interactive. You are welcome to stop by anytime. Either you want a cup of coffee or a

May 28, 2019

The CMO of the future

The new CMO; What is required of the marketing departments of the future?  How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven an

Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,

December 21, 2018

Kaplan goes Vegas

Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisit