Kaplan proud partner in the launch of Zlatans new sportswear brand A—Z

Launching Zlatans A—Z

To go the whole distance from A–Z, from amateur to Zlatan, you have to practice. That’s my philosophy. This brand is for all you fighters. Every single one of you who knows that nothing is settled during a game, but rather in the 7 million minutes before it even starts. The hours you need to get stronger. Faster. Greater. It’s not about the gear. It’s all about you. And the time it takes to get from A–Z.


With these words Zlatan Ibrahimovic marked the launch of his new sportswear brand, on an event in Paris and online June 7th. Behind the brand A–Z is the company Varner Ibrahimovic, a joint venture between Varner and Ibrahimovic.

“We are a tight team in Varner Ibrahimovic, and dependent on strong partners. I am amazed and impressed how well all partners are working together towards our common mission: Making it possible for anyone to do sports. No matter where you start, no matter where you´ll end up.”

Say´s Varner Ibrahimovic CMO Jens Bonesmo.

“This co-operation is of course nothing but a dream come true. It has all the ingredients one could ask for in terms of adrenaline, dedicated passionate team, and incredibly hard work. With cut-edge CRM/CXM technology solutions, creative concepts and strategic depth that really takes Customer Experience solutions to a new level we are very excited to be part of this best in class team.”

We are honored to be part of this journey and together with the Varner Group, Zlatan, the Varner Ibrahimovic team and the other strong partners in this coalition build A–Z to a leading global sports brand” says Johan Nordenström, CEO of Kaplan.



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