You can map, measure, and benchmark your own omnichannel performance across the six omnichannel disciplines. Benchmarking your company’s result against others in the same industry can give you a better overview for going forward with your omnichannel strategy. Which areas should you concentrate on if you want to be better at delivering omnichannel experiences for your customers?
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NBI is an international research project in Denmark that is financed and supported by a consortium consisting of Dansk Erhverv (the Danish Chamber of Commerce), Dansk Industri, Copenhagen Business School, Erhvervsstyrelsen (the Danish Business Authority) and Sitecore, with the aim to ensure increased digital growth and competitiveness.