The CMO of the future

The new CMO;
What is required of the marketing departments of the future? 

How do you as a CMO maneuver in the new type of marketing landscape? When marketing becomes more digital, data-driven and complex, marketing departments need to work in new ways and learn new skills. Putting the customer in the center of your business is no longer only a competitive advantage, but has now become absolutely business critical.

The 13th of June, our Kaplan collegues Anna Sundin and Jens Hård will be speaking at the CMO Breakfast event “Framtidens Marknadschef”, arranged in collaboration with Accenture Interactive and Fjord. Don’t miss Anna, Jens and many more fantastic speakers! Sign up here.

Archive

Adobe Experience Forum - Mikael
April 9, 2019

Create kick-ass customer experiences!

Earlier this week, Mikael Johansson Director of Analytics & AI at Kaplan, spoke at Adobe Experience Forum. During the presentation he emphasized the importance of data driven decision making,

December 21, 2018

Kaplan goes Vegas

Right before Christmas, Kaplan joined the Adobe World Wide Sales Conference 2019 in Las Vegas. As usual, Adobe presented a lot of news and development, this year mainly focusing on the latest acquisit

Kapan joins Accenture Interactive
November 12, 2018

Kaplan joins forces with Accenture Interactive

Kaplan is excited to share the next chapter in our journey. We are joining forces with Accenture Interactive who share our passion in creating the greatest customer experiences. https://kaplan.

Slide and Adobe price
May 3, 2018

Nordics Experience Cloud Partner 2018

Kaplan has been awarded ”Adobe Partner in the Nordic countries 2018” at the Adobe Summit Partner Gala in London. This is an incredible achievement as the competition we are facing comes from both