We help our clients understand their customers’ triggers, needs and motivations, and create personalized journeys using audience planning, predictive models, machine learning and AI. We also measure results, test, learn and optimize the marketing programs to deliver measurable business outcomes. Some of the tools we use are Adobe Analytics, Adobe Audience Manager, SPSS, SAS, Tableau and Netigate.
- Data modeling and data architecture
- Customer engagement models and segmentations
- Predictive and prescriptive analytics
- Tests and test plans (e.g. AB-testing)
- KPI:s and dashboards
- Monitoring, tracking and reporting on customer experience improvements
- Channel attribution and budget allocation