Data & Analytics2018-11-13T11:57:33+00:00
Back

Data & Analytics

Understand, predict and change customer behavior. We help our clients understand their customers’ triggers, needs and motivations…

We help our clients understand their customers’ triggers, needs and motivations, and create personalized journeys using audience planning, predictive models, machine learning and AI. We also measure results, test, learn and optimize the marketing programs to deliver measurable business outcomes. Some of the tools we use are Adobe Analytics, Adobe Audience Manager, SPSS, SAS, Tableau and Netigate.

Our offering:

  • Data modeling and data architecture
  • Customer engagement models and segmentations
  • Predictive and prescriptive analytics
  • Tests and test plans (e.g. AB-testing)
  • KPI:s and dashboards
  • Monitoring, tracking and reporting on customer experience improvements
  • Channel attribution and budget allocation
Contact us
analysis icon

More areas

icon chemical substance
Marketing Technology
icon binoculars
Strategy & Change
icon rocket
Content & Concept
icon cog wheel
Marketing Operations