Marketing Operations

Creating and optimizing personalized customer experiences at scale and across all channels, requires new competencies and ways of working.

At Kaplan, we offer experienced and integrated cross-functional teams that help with:

• Content development and management
• Dialogue and triggerbased communication programs implementation across all channels
• Running and optimizing communication programs across channels
• Campaign development and implementation
• UX/UI omnichannel
• Learning loop; testing and optimization